Convenience Stores

Coffee Programs

Our World Cup program was developed specifically for the C-Store industry. The World Cup coffee programs for convenience stores consists of 
specially roasted and packaged coffee supported by a comprehensive marketing program. With World Cup, you can provide your customers a much 
better cup of coffee and grow your margins. Contact Mark G today to learn what World Cup can do for your Convenience Store coffee category.

World Cup Coffee Selection

World Cup Cappuccino

World Cup - Select Coffee from Around the World!

Like a fine wine, the flavor of a coffee can be influenced by the part of the world in which it is grown, the elevation of the coffee farm, and even the type of soil. From the tangy, lively flavors of Costa Rican coffee to the bright, sparkling, floral aromas of Tanzanian coffee, to the smokey, tangy taste of a classic French Roast, the World Cup coffee program for convenience stores brings customers a sampling of distinctive coffee roasts from the far reaches of the globe.

Steep & Brew Coffee's Master Roaster selects from among the finest coffee beans Select beans, combined with precision roasting, and adherence strict brewing requirements ensure that World Cup Coffee delivers an adventurous experience for even the most discriminating coffee consumers.

Click here to see our coffee selection! 


The Beans

The quality of any coffee starts with the bean. There are two very different types of coffee beans. Arabica beans grow at a high altitude, are handpicked, and produce the finest, most flavorful coffees. In contrast, Robusta beans are grown at a lower altitude can be machine harvested and are, therefore, significantly cheaper. Robusta beans are generally used as filler in many mass-produced coffee, such as canned coffee beans store varieties. World Cup coffee for convenience stores uses only the finest 100% Arabica coffee beans available, carefully selected by Steep & Brew's Master Roaster. In addition, each shipment of beans is tested before it is accepted for roasting into World Cup coffee.

The Roasting

If you've ever made peanut brittle, you've probably tasted raw peanuts and noticed how they don't taste anything like roasted peanuts. Likewise, unroasted coffee beans are green, hard, tasteless, and do not even hint of the rich character locked within. Roasting coffee beans develops their full flavor and aroma. From citrus overtones, to chocolaty richness, to lingering floral notes, each bean harbors a complex personality that the roasting process gently fosters and brings to life. The World Cup Master Roaster holds a trained understanding of both the artistic and scientific complexities of this process and has years of experience producing award-winning coffees. This ensures that members of our World Cup C-store coffee programs will provide a consistently exquisite cup of coffee every time.

World Cup Brewing Standards

To cultivate the rich, smooth taste that sophisticated coffee drinkers have come to expect, World Cup is brewed to exacting standard. Once brewed,World Cup store coffee is never reheated - reheating reduces flavor and creates bitter coffee. Convenience stores brew World Cup in small batches into vacuum airpots. Brewing in small batches throughout the day helps maintain the quality taste of World Cup, and to ensure that World Cup coffee is always fresh. Each pot is timed and when the time is up out goes any remaining coffee. We do this because we love coffee as much as you do, and are committed to bringing you the very best. Rich, distinctive coffees — the best the world has to offer. That is the WORLD CUP commitment!